Who’s Afraid of the KK?

Another killer week in the start-up world – when it rains it absolutely pours. Working remotely as URBAN CAMPERS definitely requires patience to deal with people who repetitively ask “Why don’t you have an office yet”, ingenuity to figure out how to get things through the mothership system “when you don’t have an office yet” and charisma to keep charming your vendors and colleagues at various URBAN CAMPSITES around town as you answer “when you think you’ll yet get an office”.

Actually, FK and I both know that deep down they are secretly intensely jealous of our URBAN CAMPING style and are saying to themselves – why aren’t I URBAN CAMPING more? Who wants to be stuck in a dark, stuffy office or god forbid “cubicle” (didn’t the guy who created those just come out and say he regretted it by the way?) when you can be out in the mix, soaking up URBAN CAMPING culture, being inspired by fellow URBAN CAMPERS that you meet on the trail of everyday entrepreneurialism – right here in ATL? Just last week, my client begged me to meet her out –anywhere – other than the office so we could concentrate, be more creative and productive as we rolled up our sleeves to build our a plan for series of sweepstakes/gift with purchase campaigns. And we certainly did! As we sipped our coffees and munched on a shared plain bagel at the Starbucks at Tech Square (Nod to the JACKETS – www.gatech.edu) we were inspired by the many sets of URBAN CAMPERS all around us to think about the target consumer and brainstorm away the morning. We came away with a half dozen ideas that went straight to the creative team for concepting and a work plan to build the remainder of the program– now that’s a productive morning wouldn’t you agree?

We’ll be meeting out regularly in URBAN CAMPING style from now on. Unfortunately, I can’t get her to venture with me to the Krispy Kreme on Ponce. In fact, I haven’t successfully recruited anyone to meet me there yet. And what’s wrong with a little KK now and then? Any takers? FK back me up on this – don’t disappoint me!