Urban Camping Adventures

Chronicaling experiences about professionally camping in urban places as a couple of GenXers launch a new interactive business in Atlanta, GA - from the "She Said - ITP" point of view. Also check out "Adventures in Urban Camping" for the "He Said - OTP" version hosted by FK

Sunday, June 25, 2006

I’ll Take the Cheeseburger, Please

Yesterday was the first time our start-up trio has been together F2F in almost three weeks – I think we’re finally over the various illnesses and afflictions plaguing our ATL team. So, of course we had to UC in a good spot; thus we opted for a little more upscale digs and camped at Murphy’s (http://www.murphysvh.com/) in the Highlands (Virginia Highlands for those not familiar with ATL speak). It was a lovely venue to have a team meeting – great tables, ample lighting and killer food. FK had the juiciest cheeseburger I ever saw – too bad CK and I had already eaten. Additionally, things are a bit slower in the mid-afternoon after the ravenous epicureans have made their noontime appearance – which is fantastic if you’re trying to have a group discussion with minimal distraction. Not sure what their wireless capability is….will definitely make a return visit to check that out (in both the dining room as well as the wine bar – after 5PM of course!)

CK, FK and I continue to push forward with our start-up venture – lots of great momentum building with former colleagues, clients and industry peers. We’re keeping watch on the online video developments and happenings through eMarketer (check out Who's Not Watching Online Video?:
http://www.emarketer.com/Article.aspx?1003987) and other trade e-zines. There is great potential to leverage the medium further to drive trial and acquisition of new emerging products within the Media/Entertainment as well as other highly consumer-driven industries. One of our recent favorites is “Life Comes At You Fast, by Nationwide Insurance (http://www.lifecomesatyoufast.com/main.htm) – guys, how about incorporating some 15 sec video?

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